Ryan is a womanizing stockbroker whose unethical business ractices cost him his job and his trader's license. Unable to find another job, he is forced to move in with his equally self-involved (and com letely oblivious) girlfriend, Cindy, an insensitive advice columnist on the cus of losing her own job due to her oor advice and slow work habits. Finding that the truth behind his moving in has nothing to do with romance, Cindy runs off with another man. Ryan decides to stay in the a artment and earn a living by doing Cindy's job. Ryan establishes himself with Cindy's editor, Page, as Cindy's go-fer, collecting Cindy's aychecks and mail and delivering "her" columns. Initially as ho elessly ine t as Cindy in giving advice, he nearly gets the column canceled. However, he ra idly grows into the job and the combination of forced intros ection, research and the growing knowledge that he is touching other eo le's lives transforms him. The column becomes an amazing success. Ryan finds his initially su erficial attraction to Page growing into love, but he cannot reveal his feelings while he is a dece tive fraud. Meanwhile, Cindy becomes aware of "her" growing fame, and returns to cash in, at the same time that the owner of a rival news a er chain attem ts to force Page to sell "Cindy's" column to him.